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Three Tips for Corporate Video Production

Corporate videos have assumed an important role in marketing. They can help create and increase brand awareness across multiple online platforms. You can use them to engage with viewers and inform them of current and upcoming products or services. By and large, people appear to prefer videos to other forms of promotional content like articles and advertisements. A video is brief, gives you its gist quickly, and only requires passive consumption. You don’t have to invest your time in reading and figuring out what the writer meant.

Here are three tips for corporate video production that will make a huge difference in your video marketing strategy:

Tell an Emotionally Impactful Story

Presenting lackadaisical facts in a less than stellar fashion will not win you many viewers. Audiences have become discerning about quality, and you will have to work hard if you want to get and retain their attention. You have to think of creative ways in which to present the information. Most people enjoy a good story. So, you want to tell a story that intrigues viewers and gets them emotionally invested in the video – then they are more likely to remember the story – and thus the organization. While they may not remember your exact product, they will associate the story you told with the organization and the topic at hand. Of course, creating brand awareness is the main factor, after all, in successful marketing campaign.

Be Interesting and Entertaining

Marketing is a competitive field, and a growing number of companies now use videos to promote themselves. They all strive to make unique and impactful videos. It can, therefore, be difficult to gain viewership. You must give people a strong reason to invest their time in watching your videos. There is no surefire formula for this, and every new concept quickly gets snapped up and repeated. It is a bit like being on a merry-go-round. However, sometimes the best advice is to stick to telling the story – forget the glitz – and capture audiences with a well produced story.

That said, the time that it takes to produce video content can quickly lead to a long to-do list. It’s this aspect that is often why organizations prefer to hire video marketing companies to produce videos for them. Quite simply there are not enough hours in a day for small companies to run their businesses and also come up with creative marketing ideas on a regular basis.

Don’t Stray from the Essential Message

While it is crucial to make a professional video, you must not lose sight of your goal. You are making the video to advertise your business and your products or services. Center the story you tell around this objective. Sometimes companies can forget this and, in their quest for being innovative and entertaining, their business ends up taking a backseat to the story. Try to avoid doing this. You don’t want the viewers to wonder what they just watched. You want them to remain aware that they are watching a video about your business. 

If you have a number of different important messages – then work with your video producer to come up with a strategy to share those stories. In that case, the video marketing company will help you to develop a strategy that can capture each story, in a succinct fashion and guide viewers to have a clear understanding of your messaging with each video asset you produce.

If you can incorporate these three tips in your corporate video production strategy, you may have a good chance of standing out among your competitors. Practically speaking, though, think of it as an on-going process. You can maintain your lead only through constantly pushing out content and creating a connection with audiences that positions your organization as a leader and a resource for when they need your goods and/or services. At the end of the day, keep your eye on sharing your message through the best possible marketing videos that you can produce – this will leave your audiences with a positive impression of the organization regardless of whether they find your content on social media, your website, or see it at a trade-show.

CRM for Small Business Will Generate More Sales

CRM for small business – Functional Platform

In the contemporary era, businesses face high competition, and only by taking the present customers into confidence and by attracting new customers, companies will be able to thrive. Customer-friendliness is a must for this. When there is an effective CRM policy and the required strategies, generating customer-friendliness is not a big thing. Here comes the practical significance of software like the CRM software for small business. Nevertheless, companies must make sure to customize the software, by taking into account their current necessities.

CRM for Small Business – Good for Reducing Operational Costs

Businesses need a great amount of money and resources for organizational management. For giant businesses, as there will not be any dearth of capital, this will not be a problem. This is not the case with the medium and small companies. However, such companies can use various types of hi-tech tools like a functional CRM system for small business for trimming down the escalating operational expenses. Practically, these tools will be of great help to small and medium companies, as they can reduce the required manpower, and use the same for other productive works.


Small and medium companies can bag numerous benefits by incorporating a perfectly tailored CRM for a small business like the Zoho system into their existing operational procedures. For this, they should take the assistance of an authorized Zoho consultant. It is possible to see a lot of agencies; however, one should opt for an experienced Zoho consultant, who is familiar with all the different Zoho options. The consultancy must have proved its technical capacity. Technical perfection is the highly needed aspect.

Client Supervision: A properly programmed CRM, coded in accordance with the company’s existing business requirements, will make the company more cognizant of the clients’ needs. Companies can track and store the likes and dislikes of the customers, and this will enable them to satisfy the clients, by creating products or services accordingly. In brief, CRM for small business will become a practically useful platform.

Client Interaction: Companies will be able to interact with the customers, and this will be very much beneficial. Besides, this is one of the practical ways to make the customers intimate with the company. This is the best way to achieve much-needed customer retention. This will be very much advantageous to the company, as the present-day market is competitive. Each company will be trying various methods to attract the customers of its competitors. Hence, when a company is able to satisfy the clients and attain client retention, then that will be of much use.

Sales Increase: The awareness as regards the clients’ penchants will help the companies to create new products and services that will suit their needs. This automatically will create a surge in the sales, resulting in the company’s profit.

Creativity in Business is Good for Employees and Employers

Creativity in business people is highly underrated. Often the corporate environment takes a toll on the thinking ability of even the best white collar-worker. Faced as they are with routine tasks most of their time, corporate workers go about mechanically doing their work. The power of habit makes them apply their skills mechanically even to tasks that require a bit of creativity. Needless to say, this has an adverse effect both for the employer and the employee. So what’s the way out? Some critics say that creativity is stifled by most business environments. In the name of keeping their employees occupied, managers load them up with repetitive routine work. Let’s explore some of the ways creativity in business can be explored fruitfully by employers and employees:

Allow Room for Innovation

Businesses try to carry out their operations with order. This means that often employee actions are guided down to the last detail. However, such processes can get stifling for the employee and result in a sense of ennui for them. Practising innovation in the workplace is the best way to spark creativity. Innovation does not mean just thinking outside the box. Each business process should have a set of guidelines specific to it for guiding innovation. New practices coming up from the workforce must be highlighted and encouraged. This leads to a virtuous circle with more employees thinking creatively and applying the effects of innovation to the process or even the organisation as a whole.

Leave Time out for Introspection

Activity in the workplace is too often measured in the form of giving or letting employee energy outward to a variety of tasks like reports, meetings and presentations. You may see employees feeling exhausted inwardly at the end of the day purely by cerebral labour. Inculcate the practice of introspection among the employees as an optional feature. A little time can be set aside before starting the task for the employee to focus inwardly and visualise some calmness. This can be considered akin to meditation and the beneficial results do become apparent over a period of time.

Adequate Time for Task Completion

This could be a bit of a no-no with bosses because it is necessary to push the employees towards completing work and they have to face the music if work does not get done. However employees feel harried as they multi-task and rush from routine to routine. Managers can let employees plan their work and ensure they stick to the timelines, so that a last minute burst is avoided. The benefits of adequate time for task completion are that it allows the mind to suggest ways and means of actually improving the output rather than just focusing on the completion part of it.

Take Team Meetings Away from the Office

By now, we accept routine kills creativity. So breaking routine might just help in recharging your team’s creativity. Hold a meeting in a park or by a poolside and keep it relaxed. Use such occasions to allow freethinking and calmness among the team. A casual atmosphere and relaxed conversation are very conducive to sparking creativity among team members. It also forms bonds of friendship among the members which can reflect in their output in the office.

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