Bookkeeping Tips

Have you ever wondered why are China business events in London important?

The reason is simple.

China is an upper middle-income country and Chinese consumers are ever attracted to foreign products.

The Chinese government has made labor laws in favor of foreign companies, which makes it easy for these companies to operate in China and achieve business growth by catering to this huge market.

However, China is very different from the western world and there are major cultural, social, and political dissimilarities.

Also, the internet landscape of China is very different from that of the west. Google, Facebook, Twitter, WhatsApp, and the likes are banned in most of China. Instead, they have their own alternatives like Baidu, Weibo, WeChat, and the rest. So internet marketing in China is also very different from the rest of the world.

The attitude of Chinese internet users is also different. Where western internet users tend to avoid ads in search results, the Chinese prefer to click on ads than organic search results.

This is why companies entering the Chinese market send their top executives as well as lower level employees to China business events to keep themselves abreast of these differences. This helps them increase their competitive edge.

Let us find out how business events can increase the competitive edge.

Provides exposure

China business events in London provide exposure to technologies and tools relevant to doing business in China. For example, a WeChat event in 2017 introduced attendees to Mini programs. Since then, the number of daily active users has increased to 450 million in 2020. Last year WeChat Mini programs saw transactions worth over $115 billion. So, if you were at that conference, you surely had a head start.

Also, these events are a wonderful opportunity to connect with industry experts, tech executives, top consultants, thought leaders, digital marketers, and management people. They share their experiences with you. You can learn from them. You will also get insights into the situation in China.

Learning from others who faced similar problems as yours often helps you overcome the roadblocks in your business. They have been there, done that. In addition, such events also provide you with the knowledge to speak about aspects beyond your particular area of interest.

Some industry leaders also talk about the strategies that they have used to make their business and marketing ventures successful in China. If you don’t avail the benefits that a business event provides, your competitors will.

Direct Interaction Enriches

You get to directly interact with others from the industry. Face to face direct interaction always teaches something that written communication can’t. You can understand how a certain business person has reached where he or she has reached today.  

China’s business events in London attract people not just from your industry but from all across the world. You also get to meet your competitors. And your competitors get to know you.

You can get a quick guide before jumping into any field and know your audience. You may even find investors and partners. Also, connecting face to face with your customers is the best way to increase trust and brand authority.

Business events like a product launch, conference, trade show, or seminar can generate a lot of targeted leads. You can convert them into sales by understanding their specific requirements and then customizing your products accordingly.

Also, events provide an opportunity to interact with some known faces. People who have become your contacts before. A network begins to develop in this way.

Provides Motivation

If meeting so many distinguished people under one roof does not motivate you then what will? You get to see the progress that human thought and technology has made first hand. A business event also provides a lot of excitement. It works like an instant medicine that can get you energized in no time.

Increasing Brand Credibility

In such a gathering of potential customers, investors, and industry people, you can create awareness of your brand. People will get to know about your business. Word will spread about your company.

Conclusion

China’s business events in London can make a huge difference if you are really interested in setting up shop in China. The choice to attend is always yours.