How Important Is SEO to the Success of Your Business?

According to Netcraft’s January 2019 Web Server Survey, there are around 1 billion sites in the world. That means having a website does not guarantee online success and you need to do SEO to bring it on top position in the search engine results page.

Here are some facts that show the importance of SEO to the success of your business

SEO Builds Trust and Credibility

Brand trust is required to make sales and credibility is like the respect that needs to be earned. The goal of leading San Antonio SEO agencies is to establish a strong foundation for a beautiful website that is clean and offers a good user experience. All this helps in easy discoverability in search.

To establish authority in search engines like Google, you need to pay attention to several elements like

· Quality backlinks

· Optimized on-page elements and content

· Positive user behavior

A good SEO strategy focuses on all important elements mentioned above that work to build authority that translate into a brand’s credibility and customer’s trust.

SEO Helps in Increasing Organic Search Traffic

Organic search traffic plays the biggest role in the success of your business. According to a recent BrightEdge study, organic search drives 51% of all visitors to B2C and B2B websites beating all other non-organic search channels like social (5%) and paid search (10%).

The message is quite evident that businesses need to focus on efforts to improve organic search traffic. SEO can play an important role in increasing search organic traffic to your website. Leading San Antonio SEO agencies uses different SEO strategies to increase organic search traffic for their client websites. Some of the SEO strategies they use are:

Use long-tail keywords – SEO agencies focus on long-tail keywords related to your product and service and not just popular keywords. When you use long-tail keywords, Google and other search engines will identify your website as a destination for a particular subject and give your website a higher page ranking for that subject.

Create quality content – SEO agencies publish quality content more often that improves rankings of your website. The result is your website gets more visitors.

There are several other SEO tactics like using internal links, encourage incoming links, using social media, and using data and analytics to optimize results that are used by SEO agencies effectively to improve your SERP rankings.

SEO Helps Improve User Experience

Every business wants their website to rank on the top. To achieve a higher ranking, many businesses invest in content and paid search marketing. Google is continuously evolving. It is not enough to focus on attractive web design, backlinks or other SEO aspects. You need to also focus on user experience. Google aims to reward sites that offer the best user experience.

You also need to focus on things like bounce rate. If your site has a higher bounce rate, it means the user is not finding your website users which is a negative thing. This will automatically affect your SERP ranking.

Traditional SEO tactics alone are not enough. You also need to focus on improving the user experience.

Local SEO Helps in Increasing Local Traffic, Engagement, and Conversions

Merely having visitors won’t help your business succeed. You need to take steps for engaging customers and converting visitors into customers. Local SEO can play an important role in increasing traffic, engagement and conversions.

Local SEO optimizes your organization’s digital identity for specific vicinity. This allows people to find your business and brings your business within reach of potential customers and helps generate revenue.

Local SEO can help you focus on a specific city, state, or region. It allows your organization to establish a viable medium for attracting local customers and establish your brand at a local level.

To increase engagement, SEO companies use Google my business listing that provides more information about your business. It also allows you to use social media platforms for promoting your business.

As per leading San Antonio SEO agencies, if your website is not on page number one, you are missing many clicks. When you implement the right SEO strategies, your website achieves top rankings on SERP that increase your business visibility and drive customers which is the first step of success.

Print Friendly, PDF & Email

Pin It on Pinterest