What Services a Hired SEO Company Can Offer

Optimizing your website for better ranking in search engine results pages constitutes the primary task of an SEO agency. The company achieves this through many means and also often offers a bouquet of other services to complement SEO exercises. As a business looking for hiring Sugar Land SEO, it can be of help to know what these agencies bring to the plate. Here is a look at some commonly rendered services.

# 1 – On-page SEO

On page optimization involves reworking the structure and the content of your website to make it more discoverable by search engines. One part of it involves researching keywords relevant to your business and creating new or modifying existing content to include those keywords. The company works not just on textual content but also on media files including images and videos, which can impact search rankings. The optimization exercise also involves editing title tags, metadata and page descriptions to include the keywords decided mutually by you and the agency. Another part of on-page SEO task involves optimizing internal navigation so that search engines can crawl up to your website more easily. Navigation improvement also indirectly makes your website user-friendly.

# 2 – Off-page SEO

For your website to appear among top results, it is necessary that you optimize not just your website, but also the links pointing to the same. This exercise, also known as off-page SEO, involves everything that happens outside your website. One such tactic is link-building, which puts to use the good, keyword-rich content present on your website. By creating links to your product or service offerings, articles, blogs, or contact pages on other quality and reliable websites, link building allows search engines to find your business website more easily and display it higher among search results. Other off-page SEO activities include creating and managing a social media presence. Local SEO, which involves optimization for specific geographies or locales is another kind of off-page SEO offering. This includes managing business listings on online search portals and directories while also handling customer reviews, ratings, and feedback shared through various social and other platforms.

# 3 – Content creation

Content, be it short or long text, images, or videos, lie at the heart of all good SEO exercises. Since optimization is achieved through content, almost all SEO agencies take up content planning, creation, and publishing work as part of their search engine optimization offering. Some activities in this vertical include creating blog posts, landing pages, or specific content that can drive quality traffic to your website in an organic manner. In case the agency does not directly take up the creation work, they assist you in planning and recommend a strategy for your internal content and media team to follow for success on search engine result pages.

 # 4 – PPC ads

While SEO drives traffic to your website through organic means, PPC or pay per click employs ads to make your site visible to users searching for specific keywords related to your business. Since the ultimate goal in both cases is to make give your website better visibility and discoverability, companies that offer search engine optimization services also typically offer pay per click advertising services as part of their bouquet. Having the same teamwork on your SEO and PPC campaigns help tie your goals and strategies together for better, quicker, and more cost-effective results.

# 5 – Analytics

Any search engine marketing service is complete only with analytics. It is only through measurement of efforts from time to time that you can track changes to and see the results for your website’s performance over the weeks and months that SEO is implemented. Through analytics service offerings, SEO companies in Sugar Land install tracking software and set up custom reports for review by key stakeholders in your business. They also interpret metric and mine data for insights that help them improve their optimization efforts. Additionally, they educate business leaders to read and interpret these reports, helping to carve better strategies and achieve more realistic results. In addition to the above, many SEO companies in Sugar Land also offer content marketing, email marketing, website design, and web development services as part of their umbrella.