Why Invest in Baidu SEM?

If you are planning to promote your business in China, Baidu SEM or Baidu PPC can provide your business with a great avenue for advertising in China. According to Statcounter, the search engine market share of Baidu in China is 69.55% where Google’s market share in China is just 3.76%. It is no surprise when you consider that Google is banned in most of China.

Also, the search engine marketing landscape is a bit different in China. This is mainly due to the attitude of Chinese consumers. Where in the western world most people ignore online ads, the Chinese like to click on paid ads.

According to a report, 47% of Chinese consumers don’t mind being targeted daily for online advertising. In fact, if Chinese users cannot find you in Baidu, they will not place much value on your brand.

There are more reasons why you should invest in Baidu SEM (adstochina.westwin.com/baidu-sem). Some of them are listed here:

Baidu SEM is conversion-focused

Baidu ranks PPC listings over organic listings in terms of keywords search. This means that when Chinese users search for products and services using keywords, they get to see the PPC ads on top of Baidu search engine result pages.

Baidu PPC works similar to Google Adwords. You have to bid on keywords to display your clickable ads on Baidu search engine result pages.

The position of PPC ads depends on several factors like bidding prices, quality score, Baidu’s trust score of your company, and user behavioral data of the searches.

A good Chinese SEM agency having knowledge and experience of Baidu and the Chinese market can help your PPC ads achieve top spots in searches made by your targeted consumers. This not only increases the visibility of your brand but also augments the money-making potential.  

As users click on the PPC ads, they are taken to conversion-driven landing pages, sales pages or websites. This means the content will appeal to visitors and there will be special offers. Chinese consumers place a lot of importance on special offers. Also, because Baidu SEM allows you to reach targeted consumers, conversions happen more easily.

Baidu SEM offers flexible budgeting options

Baidu PPC is prepaid. The search engine offers a lot of flexibility in the budgeting of your ad campaigns. You can set up a daily budget at the campaign level or at the account level.

At the campaign level, you can choose a daily budget for each campaign based on the average amount you plan to spend per day. This is useful because at the start you don’t know which campaign will perform well. Once you know, you can change budgets for campaigns according to performance.

Also, you can set up your daily budget at the account level. This is useful when you have several campaigns within the account and want to control the total spending on all of them.

When it comes to SEM, sometimes the biggest hesitation is the cost. You might feel that the price of PPC ads will outweigh the benefits. But Baidu PPC is cost effective. Even small businesses can invest in it.

Not only can you set different budgets for your campaigns depending on performance but you can also set the time for running campaigns and use geo-targeting to choose the location where your ads will make a greater impact. 

You can measure the results

Website traffic tracking and PPC conversion tracking is possible with Baidu’s Analytics. You can also add Google Analytics. This allows you to accurately measure the results against the investment you are making.

The Chinese market is ever expanding. And a better understanding of how PPC ads work will enable you to establish your business firmly in the Chinese market. 

Also, the results are immediate. It doesn’t take a long time to create ads and targeted users start clicking on your ads as soon as they find them on top of search results.

Long story short, PPC ads can have a huge impact on your bottom line. All you need to do is hiring the right China SEM agency to make the best out of Baidu SEM initiatives.

Do you have any questions?