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How Can Foreign Companies Sell Online in China?

China’s government has made tight control and restrictions on selling foreign goods to Chinese customers to protect its domestic market. Mostly the information to sell to China online and the legal process are in Chinese; therefore, most of the investors aren’t aware of the basic requirements needed to sell in China.

Get Selling In China

Chian e-commerce industry is one of the largest e-commerce markets. 40% of the world’s e-commerce transactions currently taking place in China. Before your products sell to China, first familiarize yourself with the Chinese digital market. Selecting a few of the most suitable Chinese channels to market and sell your goods to Chinese customers is key to ensuring your investment wisely. Here are a few options.

Chinese E-Commerce Platforms

TMall(Alibaba)

56% of the customers in China use TMall for shopping. TMall has a high demand for foreign goods, and it mainly focuses on clothing, household items, accessories. TMall is a premium version of Taobao and has a higher barrier entry level for sellers. Advertising on TMall is a good way to attract more customers in China and popularized your brand.

Taobao(Alibaba)

Taobao follows the consumer-to-consumer model and is a great platform to sell foreign products directly to the customers. It even allows a small business to sell products online. Not only is it an ultimate go-to platform for low and medium-end consumers, but it is easy to create an account on Taobao and sell online goods.

JD.com

JD.com covers 25% of the Chinese market and uses the B2C e-commerce model. It is the second-largest e-commerce market in China and mainly focuses on online retail. If your brand deals with selling home appliances and electronic equipment, then JD.com is the best platform to sell to China online.

Similar to TMall, JD.com also follows strict rules and legal documents to sell foreign goods in China.

WeChat

Wechat is one of the famous platforms to sell your products in China. It covers more than 1 million users as Wechat is a big part of your marketing strategy when it comes to selling products to China.

Due to its more number of potential customers, it helps to drive traffic to your website and create more leads for the business and increase brand awareness. To sell foreign goods through WeChat, you have to set up a WFOE(Wholly Foreign-Owned Enterprise) for the full benefits of WeChat.

Weibo

Weibo is a Chinese version of Twitter in China. It is mainly used as an entertainment and news platform. Have gripping in the Weibo app, it is essential to publish quality content to gain visibility and brand recognition in China. More than 50% of the users in Weibo are below the age of 25.

Key Opinion Leader

Kols is another Chinese version of “Influencer market” and has more number of young audiences. Celebrities mainly use Kols or social media influencer who has a large number of followers. More users buy products that are recommended in Kols.

WeChat and Weibo are two major social media platforms used for Kol. Targeting a broad audience through Kols through WeChat and Weibo is possible, mostly if you are selling luxury or cosmetic items.

Baidu

Baidu is one of the successful platforms in China. It helps in promoting millions of businesses through its platform. Creating a business account in Baidu includes search marketing, content network marketing, and it can allow you to reach 700 million users.

As a foreign seller, you can use paid Ads as an effective way to enhance your brand recognition and increase traffic through Chinese customers. Setting up and advertising on Baidu is a little complex as it requires a WFOE document.

Toutiao

Taotiau is a social media platform like Wechat and Weibo. It is a news and information content platform offering personalized content to each of its users with full of Ads. It has more than 120 million daily active subscribers and can be an exceptional platform to advertise your product.

Most of the users in Toutio are from 18 to 30 years of age and sell to China online products easy on this platform, along with brand recognition.

How to Increase Competitive Edge Through Business Events

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How to Increase Competitive Edge Through Business Events

Have you ever wondered why are China business events in London important?

The reason is simple.

China is an upper middle-income country and Chinese consumers are ever attracted to foreign products.

The Chinese government has made labor laws in favor of foreign companies, which makes it easy for these companies to operate in China and achieve business growth by catering to this huge market.

However, China is very different from the western world and there are major cultural, social, and political dissimilarities.

Also, the internet landscape of China is very different from that of the west. Google, Facebook, Twitter, WhatsApp, and the likes are banned in most of China. Instead, they have their own alternatives like Baidu, Weibo, WeChat, and the rest. So internet marketing in China is also very different from the rest of the world.

The attitude of Chinese internet users is also different. Where western internet users tend to avoid ads in search results, the Chinese prefer to click on ads than organic search results.

This is why companies entering the Chinese market send their top executives as well as lower level employees to China business events to keep themselves abreast of these differences. This helps them increase their competitive edge.

Let us find out how business events can increase the competitive edge.

Provides exposure

China business events in London provide exposure to technologies and tools relevant to doing business in China. For example, a WeChat event in 2017 introduced attendees to Mini programs. Since then, the number of daily active users has increased to 450 million in 2020. Last year WeChat Mini programs saw transactions worth over $115 billion. So, if you were at that conference, you surely had a head start.

Also, these events are a wonderful opportunity to connect with industry experts, tech executives, top consultants, thought leaders, digital marketers, and management people. They share their experiences with you. You can learn from them. You will also get insights into the situation in China.

Learning from others who faced similar problems as yours often helps you overcome the roadblocks in your business. They have been there, done that. In addition, such events also provide you with the knowledge to speak about aspects beyond your particular area of interest.

Some industry leaders also talk about the strategies that they have used to make their business and marketing ventures successful in China. If you don’t avail the benefits that a business event provides, your competitors will.

Direct Interaction Enriches

You get to directly interact with others from the industry. Face to face direct interaction always teaches something that written communication can’t. You can understand how a certain business person has reached where he or she has reached today.  

China’s business events in London attract people not just from your industry but from all across the world. You also get to meet your competitors. And your competitors get to know you.

You can get a quick guide before jumping into any field and know your audience. You may even find investors and partners. Also, connecting face to face with your customers is the best way to increase trust and brand authority.

Business events like a product launch, conference, trade show, or seminar can generate a lot of targeted leads. You can convert them into sales by understanding their specific requirements and then customizing your products accordingly.

Also, events provide an opportunity to interact with some known faces. People who have become your contacts before. A network begins to develop in this way.

Provides Motivation

If meeting so many distinguished people under one roof does not motivate you then what will? You get to see the progress that human thought and technology has made first hand. A business event also provides a lot of excitement. It works like an instant medicine that can get you energized in no time.

Increasing Brand Credibility

In such a gathering of potential customers, investors, and industry people, you can create awareness of your brand. People will get to know about your business. Word will spread about your company.

Conclusion

China’s business events in London can make a huge difference if you are really interested in setting up shop in China. The choice to attend is always yours.

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Why Invest in Baidu SEM?

If you are planning to promote your business in China, Baidu SEM or Baidu PPC can provide your business with a great avenue for advertising in China. According to Statcounter, the search engine market share of Baidu in China is 69.55% where Google’s market share in China is just 3.76%. It is no surprise when you consider that Google is banned in most of China.

Also, the search engine marketing landscape is a bit different in China. This is mainly due to the attitude of Chinese consumers. Where in the western world most people ignore online ads, the Chinese like to click on paid ads.

According to a report, 47% of Chinese consumers don’t mind being targeted daily for online advertising. In fact, if Chinese users cannot find you in Baidu, they will not place much value on your brand.

There are more reasons why you should invest in Baidu SEM (adstochina.westwin.com/baidu-sem). Some of them are listed here:

Baidu SEM is conversion-focused

Baidu ranks PPC listings over organic listings in terms of keywords search. This means that when Chinese users search for products and services using keywords, they get to see the PPC ads on top of Baidu search engine result pages.

Baidu PPC works similar to Google Adwords. You have to bid on keywords to display your clickable ads on Baidu search engine result pages.

The position of PPC ads depends on several factors like bidding prices, quality score, Baidu’s trust score of your company, and user behavioral data of the searches.

A good Chinese SEM agency having knowledge and experience of Baidu and the Chinese market can help your PPC ads achieve top spots in searches made by your targeted consumers. This not only increases the visibility of your brand but also augments the money-making potential.  

As users click on the PPC ads, they are taken to conversion-driven landing pages, sales pages or websites. This means the content will appeal to visitors and there will be special offers. Chinese consumers place a lot of importance on special offers. Also, because Baidu SEM allows you to reach targeted consumers, conversions happen more easily.

Baidu SEM offers flexible budgeting options

Baidu PPC is prepaid. The search engine offers a lot of flexibility in the budgeting of your ad campaigns. You can set up a daily budget at the campaign level or at the account level.

At the campaign level, you can choose a daily budget for each campaign based on the average amount you plan to spend per day. This is useful because at the start you don’t know which campaign will perform well. Once you know, you can change budgets for campaigns according to performance.

Also, you can set up your daily budget at the account level. This is useful when you have several campaigns within the account and want to control the total spending on all of them.

When it comes to SEM, sometimes the biggest hesitation is the cost. You might feel that the price of PPC ads will outweigh the benefits. But Baidu PPC is cost effective. Even small businesses can invest in it.

Not only can you set different budgets for your campaigns depending on performance but you can also set the time for running campaigns and use geo-targeting to choose the location where your ads will make a greater impact. 

You can measure the results

Website traffic tracking and PPC conversion tracking is possible with Baidu’s Analytics. You can also add Google Analytics. This allows you to accurately measure the results against the investment you are making.

The Chinese market is ever expanding. And a better understanding of how PPC ads work will enable you to establish your business firmly in the Chinese market. 

Also, the results are immediate. It doesn’t take a long time to create ads and targeted users start clicking on your ads as soon as they find them on top of search results.

Long story short, PPC ads can have a huge impact on your bottom line. All you need to do is hiring the right China SEM agency to make the best out of Baidu SEM initiatives.

Do you have any questions?

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