The messages and electronic files that are sent through email for business activities are very important. Unfortunately, one important task many organizations seem to overlook is email archiving. But is it really important? And why do businesses need so? Read on to find out.

Centralized email management

Email documents are scattered across email servers, PST files on native desktops, laptops, mobile devices, backup devices, and alternative removable media. An email archiving solution ensures that each one these emails are collected and kept centrally before they are delivered to the user. Several sectors have specific rules and laws relating to knowledge retention. An email archiving solution makes sure you remain compliant, and businesses are able to pull back emails on demand for the aim of proceeding or auditing.

Ensure knowledge security

Users simply delete vital emails, accidentally or maliciously, and therefore the majority usually delete emails before backups, which means your business could be in the danger of losing vital knowledge anytime. An email archiving solution can assist you to eliminate these risks, by mechanically storing and preserving all emails.

Reduce storage needs

Archiving solutions usually use two totally different techniques to scale back the quantity of storage needed. First one is advanced compression technologies which compress every email and its attachments before archiving, saving more in overall storage needs. The second one is Deduplication, conjointly referred to as single instance storage ensures that the archiving solution solely stores one copy of every message or attachment. To scale back a load of your email’s knowledge, it will assist you to keep a  copy. You will conjointly restore emails from the archive to your inbox with one click. Your IT professionals will not need much time to restore your backup.

Ensure disruption free business

Businesses have to retain email data that is older and still necessary for future reference and for regulatory compliance. Such email archives are stored and have a simple search to make discovery and retrieval easy. An archive can shield your organization against every kind of things, that cause data loss like accidental or malicious deletion of mail, data corruption on desktops, laptops or loss of devices.

Boost personal productivity

Sometimes email archiving and backup solutions are not tuned with the needs of the user. This technique of retention is liable to user error as you believe on users to systematically adhere to and follow the rules. Even with constant policing, it might be straightforward for a user to “forget” the rules, or on purpose ignore them. In that case, if you depend on the IT help desk to gain access to old email data it puts huge pressure on employees. A pressure on employee productivity is a loss in enterprise productivity. So along with email archiving solution introduces a self-help portal, which will increase user productivity.

Access archived email in time of necessity

Typically once you use an email system for many years, tons of email knowledge accumulates on the email platform. Considering that almost all systems have controls in the situation to weigh down massive scale knowledge outs, this method will take anyplace from one day to many months. We propose that you just keep a copy of each mail in an associate alternate operational infrastructure on the cloud. This implies that during migrations or perhaps during planned downtimes, your users will access their mail from the cloud. And you will not migrate any mail from the system.

Increased server performance

When you move unnecessary emails, you will see a growth in your email server. Emails may be deleted from the mail server, in keeping with rules-based processes, once they have been archived and kept.

Lowers prices

Email archiving solutions can usually work effectively on low cost, whereas most email server systems need quicker, costlier disks and technologies. Many companies can see their knowledge usage grow per annum, which is equal to a  redoubled storage price.

In addition to the various edges of email archiving as mentioned here, the correct archiving answer will give two further capabilities that may become progressively vital in several organizations: monitoring and analyzing. Do you’ve any questions? Please feel free to comment.

Corporate videos have assumed an important role in marketing. They can help create and increase brand awareness across multiple online platforms. You can use them to engage with viewers and inform them of current and upcoming products or services. By and large, people appear to prefer videos to other forms of promotional content like articles and advertisements. A video is brief, gives you its gist quickly, and only requires passive consumption. You don’t have to invest your time in reading and figuring out what the writer meant.

Here are three tips for corporate video production that will make a huge difference in your video marketing strategy:

Tell an Emotionally Impactful Story

Presenting lackadaisical facts in a less than stellar fashion will not win you many viewers. Audiences have become discerning about quality, and you will have to work hard if you want to get and retain their attention. You have to think of creative ways in which to present the information. Most people enjoy a good story. So, you want to tell a story that intrigues viewers and gets them emotionally invested in the video – then they are more likely to remember the story – and thus the organization. While they may not remember your exact product, they will associate the story you told with the organization and the topic at hand. Of course, creating brand awareness is the main factor, after all, in successful marketing campaign.

Be Interesting and Entertaining

Marketing is a competitive field, and a growing number of companies now use videos to promote themselves. They all strive to make unique and impactful videos. It can, therefore, be difficult to gain viewership. You must give people a strong reason to invest their time in watching your videos. There is no surefire formula for this, and every new concept quickly gets snapped up and repeated. It is a bit like being on a merry-go-round. However, sometimes the best advice is to stick to telling the story – forget the glitz – and capture audiences with a well produced story.

That said, the time that it takes to produce video content can quickly lead to a long to-do list. It’s this aspect that is often why organizations prefer to hire video marketing companies to produce videos for them. Quite simply there are not enough hours in a day for small companies to run their businesses and also come up with creative marketing ideas on a regular basis.

Don’t Stray from the Essential Message

While it is crucial to make a professional video, you must not lose sight of your goal. You are making the video to advertise your business and your products or services. Center the story you tell around this objective. Sometimes companies can forget this and, in their quest for being innovative and entertaining, their business ends up taking a backseat to the story. Try to avoid doing this. You don’t want the viewers to wonder what they just watched. You want them to remain aware that they are watching a video about your business. 

If you have a number of different important messages – then work with your video producer to come up with a strategy to share those stories. In that case, the video marketing company will help you to develop a strategy that can capture each story, in a succinct fashion and guide viewers to have a clear understanding of your messaging with each video asset you produce.

If you can incorporate these three tips in your corporate video production strategy, you may have a good chance of standing out among your competitors. Practically speaking, though, think of it as an on-going process. You can maintain your lead only through constantly pushing out content and creating a connection with audiences that positions your organization as a leader and a resource for when they need your goods and/or services. At the end of the day, keep your eye on sharing your message through the best possible marketing videos that you can produce – this will leave your audiences with a positive impression of the organization regardless of whether they find your content on social media, your website, or see it at a trade-show.